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“Though hockey and other games put together account for only 25 per cent of media coverage compared to cricket's 75 per cent, we decided to go with hockey as it needs support and sponsors,” he added.

Cricket scroes

ACC will highlight its brand name on the apparel (on the leading arm) of the Kings XI Punjab team.

Mr Sumit Banerjee, Managing Director, said the company had had a long history of supporting cricket, decades before the game became successful commercially.

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